“Bringing Nike into the fold was a no-brainer,” said Maverick Carter, James’ business partner and co-founder of SpringHill, who served as a producer on Space Jam: A New Legacy. … We made sure to show him things from the very first sketch on to the most updated sample.”Īs Petrie worked to bring the LeBron 19 to life, apparel designers at Nike (the official uniform supplier of both the NBA and WNBA) conceptualized how characters in Space Jam: A New Legacy would be outfitted, especially during the movie’s anticipated climax: a matchup on the basketball court between heroes and villains. “Him really stressing, and us knowing how important this moment is was a huge part of trying to get even more feedback and connecting with him. “We have a very collaborative process with everything we do with LeBron,” Petrie said. By February 2019, the release date - Jof the new Space Jam was announced, while James’ team of Nike designers, led by Petrie, embarked upon the 18- to 24-month process of crafting the LeBron 19.Ī view of the Nike sneakers worn by LeBron James during the 69th NBA All-Star Game at the United Center on Feb.
#LEBRON SPACE JAM SHOES MOVIE#
The opportunity marked James’ first starring role, after one movie appearance as a supporting character with Amy Schumer and Bill Hader in the 2015 comedy Trainwreck. In September 2018, after being linked to the movie for more than four years, James officially signed on to star in a follow-up to the original Space Jam, produced by his entertainment company, SpringHill. More recently, Kyrie Irving broke out the “Uncle Drew” Nike Kyrie 4s for the first time in December 2017 at the TD Garden in Boston, six months before Uncle Drew hit theaters in June 2018 with Irving starring as the titular character. In the NBA playoffs on May 14, 1995, Game 4 of the Eastern Conference semifinals between the Chicago Bulls and Orlando Magic, Michael Jordan debuted the “Space Jam” Air Jordan 11s, almost 18 months before Space Jam premiered in November 1996. In two previous instances of signature Nike Basketball athletes headlining films, each player debuted the shoe on the basketball court ahead of the movie’s release. Fox Foundation for Parkinson’s Research.) (Originally produced as a one-off for the second installment of the series, the Nike Mag wasn’t officially released until 2011, when 1,500 pairs were auctioned on eBay with proceeds benefiting the Michael J. However, it’s hard to forget the futuristic, auto-lacing Nike Mag that legendary designer Tinker Hatfield built for Marty McFly’s feet in 1989’s Back to the Future Part II. It’s certainly the first time Nike has debuted a basketball shoe in a movie. We were really excited to get outside the normal world of product creation and now exist in this alternate reality where LeBron is existing with the Tune Squad.”
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When you’re able to combine those two worlds, building a product within them was just an incredible opportunity and one that we took full advantage of. … and that moviemaking magic and imagination. Now, we get to combine with the amazing team at Warner Bros. “Every chance we get to work with LeBron and build a shoe for him, it’s an amazing opportunity. “This is the first time we’ve ever really debuted a shoe in a movie,” said Jason Petrie, a senior footwear designer for Nike Basketball who’s overseen the designs of James’ last 13 signature models. to flip the script of a signature sneaker rollout.
After nearly two decades of debuting all his previous models on real-life hardwood, Nike teamed up with Warner Bros. On Tuesday, Nike announced the LeBron 19, which will arrive on James’ feet for the first time in Space Jam. The movie will also deliver another debut, when James’ latest signature sneaker is unveiled on the silver screen. On July 16, with the release of Space Jam: A New Legacy, James will become the newest member of the Tune Squad.
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